The topic of QR codes came up during the CE Event 'Being a Star Online' hosted by Jamie Davis, CVPM. I thought this forum would be a good place to elaborate further on the topic!
QR codes, or Quick Response codes, are similar to traditional bar codes, except they are two-dimensional. This means they can contain much more information. There are three key reasons for bringing this technology into your veterinary practice.
QR codes are eye catching.
Even though this technology has been around for over a decade, various industries are just beginning to incorporate them into their marketing strategy, therefore the average person is beginning to see them everywhere. When a consumer sees a QR code, they are likely going to take away the impression that the business utilizing this technology is progressive.
QR codes make it easy to share your brand.
QR codes are free and very simple to create. Below are three examples of sites that can help you generate your QR code with various features:
Unlike a business card or flyer, QR codes can prompt a user's device to add the information they are scanning. For example, a QR code with your contact information will prompt the user's contact manager to open, where they can then directly save your practice's address and phone number.
QR codes offer revenue enhancement.
QR codes can add some spice to a print marketing campaign. Rather than needing to cut out and remember to bring a coupon in to your practice, clients can scan your QR code from reminder postcards, print advertisement or a flyer from the local event you just participated in. This QR code can produce a digital coupon or even send them a text message with a promotional code.
From creating a virtual business card to an advanced marketing campaign, the possibilities are limitless for QR codes! Have you used QR codes in your practice? Feel free to share success stories or ask questions below.
