Location-based coupon deals are all the rage, but are they right for veterinary practices? If your marketing budget is tight, offering a deal with sites like Groupon or LivingSocial could hold a big return on investment.
Actually, there isn't much of an investment needed - but you will need to be prepared with some information before you get started.
First, make sure you're prepared for the potential influx in business. If you're offering a discount on boarding for example, you'll want to make sure you have the necessary staff scheduled or on-call during the coupon acceptance period.
Second, have your target demographic outlined for at least sex, age range, and other interests. Female pet owners age 24-46 is a good starting point.
Finally, price accordingly! The idea behind offering a coupon is to get that POP of new traffic to your practice. While you shouldn't expect to make money with offering a coupon, you should plan to break even. Don't forget that while the coupon sites don't charge for their service, they will take a cut of your earnings.
The ultimate goal when you offer a coupon is making sure that traffic returns to you as regular clients. Making sure your staff is up to speed on client service skills is of utmost importance!
